One great logo can change
the direction of the company.

• The most important thing when branding is to establish an identity.
  It means that corporate beliefs and identities should be fused in a concise logo.
  Developing a logo is such a difficult task. Even the logos of famous companies that we tend to recognize have been created through
  
  What logo would you want?
  
  Perhaps, do you know?
  Like Nike, a great logo that will be talked about later.
  
  
  How the NIKE logo was created.
  
  In 1971, Carolyn Davidson was a graphic design student at Portland State University. In 1969, she met Phil Knight, then-assistant professor at PSU who would go on to found Blue Ribbon Sports, and, in turn, Nike. Knight knew Davidson was in search of extra funds to take oil painting classes, so he asked Davidson to help him out on some projects at a rate of $2 an hour.
  
  Once Knight came up with the idea to strike out on his own and create his own brand of athletic shoes, he asked Davidson to help him come up with a stripe—or an image that could go on the side of the shoe—as a side job. Davidson came up with the Nike Swoosh, a check mark shape that is fluid and indicates movement and speed. The image also resembles a wing and hinted at the brand name, Nike, named after the Greek goddess of victory. After some work on the logo, Davidson then handed the design over to Knight for a mere $35.
  
  Knight launched his athletic shoe brand with the swoosh on the side (despite initially saying he didn't love the logo), and it has since become one of the most famous athletic shoe and gear brands of all time.
  
  (출처 : http://news.chosun.com/site/data/html_dir/2016/02/19/2016021903599.html)