What is considered a good advertising?

• It is often a difficult question to answer, however, to simply paraphrase, the ad that can move the mind of the viewer is a good advertisement.
  
  Generally, when you create an ad, you assign it to the ADPLAN framework. It can create effective ads. But the most important thing is moving a person's heart.
  
  The goal of the OX Design Group is to create an ad that can lead to real sales with precise concepts, consumer-driven phrases, and original designs.
  
  ADPLAN Framework
  
  1. Attention. Does the ad appeal to consumers?
  2. Distinction. Is your ad differentiating from other brand / category creatives?
  3. Positioning. Does the ad properly position the brand?
  4. Linkage. Does the ad appeal to the brand's benefits?
  5. Amplification. Does the ad make consumers feel positive about the brand?
  6. Net Equity. Does the ad match the brand-specific assets?
  
  *Source: Advertising Strategy by Brian Sternthal and Derek D. Rucker (May 1, 2011)